About
From TagIt to Hovermark.
Same product DNA, more ambitious mission. Here's the story of the rebrand and what it means for our customers.
Where we came from
Hovermark started life as TagIt — built around one idea: that a QR code stuck on an asset, plus a checklist that loaded automatically when you scanned it, was enough to replace a clipboard. Customers used it, then asked for more. Work orders. Costing. Audit-ready PDF certificates. White-label landlord portals. AI-assisted defect detection.
The name “TagIt” described the first thing we did. It stopped describing the product some time ago.
Why “Hovermark”
A mark is the proof. It's the signed certificate, the QR code on the asset, the green tick in the dashboard. The thing you point at when an auditor asks. Hover is how you find it — fast, weightless, from anywhere. It's also a quiet nod to the way modern multi-site operations actually work: not tied to a desk, not tied to a clipboard.
Hovermark is the rebrand of an existing product. Nothing about the data, the contracts, or the team is new. Logins, URLs, and APIs continue to work. What's new is the ambition to be the default way regulated, multi-site teams prove compliance.
Our mission
Make defensible compliance the easy path — for facilities managers, fire-safety contractors, lifting-equipment examiners, manufacturers, and the regulators and insurers they answer to.
Field-first
Every product decision starts with the inspector standing in front of an asset. If it doesn't make their day easier, it doesn't ship.
Defensible by default
Compliance shouldn't depend on a tidy spreadsheet. We build the audit trail in, so the right answer is always the easy answer.
Multi-tenant from day one
Hard isolation isn't a security afterthought — it's the architecture. One customer's data is never visible to another, by design.
Predictable, not hyped
We ship features when they're ready, not when the keynote calendar says so. AI announcements only when there's a real, governed product behind them.
Stop chasing paperwork. Start proving compliance.
Hovermark is in active development. Try the preview today, or drop your email and we'll let you know the moment we hit general availability.
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