From TagIt to Hovermark — why we rebranded
We're now Hovermark. Here's what changed, what didn't, and why the new name better describes the product.
By Hovermark team
When we started, we built one thing: a way to print a QR code, stick it on an asset, and have an inspector scan it to run a checklist. That was the product. The name — TagIt — described it perfectly.
The product has since grown. Customers generate corrective work orders, cost out maintenance, and run signed PDF certificate flows for landlords and insurers. They roll up Green/Yellow/Red risk levels across multiple sites. They pipe inspection photos into Azure-native AI for defect detection. The name "TagIt" stopped describing what the product is.
So we changed it.
What's new
- Name: TagIt is now Hovermark.
- Brand: deep navy, electric teal, and a confident, B2B-modern tone.
- Domain: we've moved to
hovermark.co.uk. Old links redirect; APIs are unchanged. - Positioning: from "QR-tag your stuff" to "the multi-tenant inspection, compliance, and maintenance platform for multi-site teams."
What hasn't changed
- Your data. Same Azure West Europe tenants. Same encryption. Same retention.
- Your contract. The legal entity behind Hovermark is the same one you signed with as TagIt — the rebrand doesn't reset terms.
- Your URLs and logins. Existing customer URLs continue to work.
Why "Hovermark"
A mark is the proof. The signed certificate, the QR code on the asset, the green tick in the dashboard. The thing you can point at when an auditor asks. Hover is how you find it — fast, weightless, from anywhere. It's also a quiet nod to the way multi-site operations actually work in 2026: not tied to a desk, not tied to a clipboard.
We picked the name we wished we'd chosen on day one. We didn't on day one because we didn't know what we were building yet. Now we do.
What's coming next
- Photo-based defect detection in early access for Professional customers.
- Document intelligence that ingests legacy PDF certificates and back-fills the asset register — no double-keying.
- Native Power Automate connector for orgs deep in the Microsoft ecosystem.
If you're an existing customer, you don't need to do anything. If you've been watching from the sidelines waiting for the right moment, this is it.